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Naturality: rethinking materials in the face of microplastics challenges

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Microplastics are now everywhere. In oceans, soils, air… and even within living organisms. Long considered purely an environmental issue, this invisible pollution is now emerging as a global challenge, at the crossroads of health, industrial and regulatory concerns.

Faced with this reality, one question becomes central: how can we design materials that are compatible with the balance of living systems?

This is precisely the ambition of our new white paper: to provide a structured understanding of microplastics-related challenges and explore the levers of more responsible innovation, driven by naturality.

Microplastics: a symptom of a model to rethink

Defined as plastic particles smaller than 5 mm, microplastics mainly result from the fragmentation of everyday objects, particularly packaging. Their widespread dispersion in the environment highlights the limitations of current production and consumption models.

Today, they contaminate all ecosystems:

  • aquatic environments, from rivers and streams to oceans
  • agricultural soils, where they accumulate
  • the atmosphere

This omnipresence raises multiple challenges: diffuse pollution, transport of toxic substances through the so-called “rafting effect”, and disruption of food chains. While their exact effects on human health are still being increasingly studied, scientific evidence is converging towards the need to act at the source.

In other words, the challenge is no longer only about waste management, but about rethinking materials themselves.

Naturality: a new framework for innovation

In this context, the concept of naturality is emerging as a structuring lever. Far from being a simple “return to nature”, it is based on a systemic approach: designing materials in alignment with natural cycles, from sourcing to end of life.

This requires going beyond common assumptions.
A bio-based material is not necessarily biodegradable, and conversely, a biodegradable material can still be derived from fossil resources.

Naturality therefore invites us to seek a global balance, by integrating the full life cycle of materials and their interactions with all ecosystems.

This approach is fully aligned with the One Health principle, which recognizes the interdependence between human, animal and environmental health. In other words, acting on materials also means acting on the health of living systems as a whole.

Towards industrial models more aligned with living systems

Integrating naturality into industrial strategies is no longer just a voluntary approach. It is part of a broader transformation of markets, driven by:

  • evolving regulations (microplastics restrictions, PFAS regulations, increasing recyclability requirements)
  • growing consumer expectations
  • the need for companies to anticipate their environmental and health impacts

Rethinking materials is therefore not only a matter of sustainability, but also of competitiveness.

This implies shifting from a logic of optimization to a logic of design: integrating end-of-life conditions from the outset, limiting the generation of invisible pollution, and promoting solutions compatible with natural cycles.

A white paper to understand and act

In this context, our white paper offers:

  • a clear and documented overview of microplastics and their impacts
  • clarification of key concepts
  • insights into regulatory and industrial challenges
  • perspectives to rethink material design

More than a statement, it is an invitation to step back and rethink the foundations of innovation.

What if naturality was, ultimately, the most advanced technology to address today’s challenges?

Discover our white paper and explore new ways to design materials in harmony with living systems.