Humans have extracted more raw materials since the Second World War than at any other time in our history. Our planet’s resources are finite. The linear
economy which is based on the idea of “extract, manufacture, consume and throw away” is unsustainable over the long term.1 In the circular economy, products are reused and what cannot be reused is recycled or organically broken down.
This white paper firstly looks at the environmental issues involving food packaging along with the advantages and disadvantages of paper packaging.
Lactips’ Plastic Free PaperTM is also introduced as a way to respond to a host of environmental issues. Secondly, we present how sustainable packaging can improve a company’s communication strategy and we point out the best ways to inform your target audience about Plastic Free PaperTM.